Varo Believe
2021
If you've ever tried to move through the world without good credit, you know that it’s one of the most helpless feelings on Earth. The film acknowledges the human truth of those feelings, and then positions the Varo Believe card as a simple first step anyone can take toward building good credit and improving their financial situation.
Varo Believe is a secured credit card designed for people with damaged or non-existent credit to build a better credit score.
Share a Coke
Summer Campaigns
2014–2017
Share a Coke is a multiyear campaign that grew share and revenue and garnered numerous awards including Cannes Lions, Clios and One Show Awards.
Under Tara’s leadership, the Share a Coke summer programs were among the largest integrated campaigns executed in CCNA as measured by revenue, media, customer and bottler activation.
2021 Georgia Run Off Election Social Campaign
The work for Georgians was not over after the November 2020 Presidential election. The outcome of the January Run Off Election determined the balance of power in the Senate.
​
Tara led a small group of passionate and talented creative directors and marketers to create several social campaigns designed to shape the future of the country and drive Georgia Voters to vote for Rev. Warnock and Jon Ossoff. Spoiler alert...on January 5th, both candidates won their races ensuring a Democratic majority in Congress.
​
This is a partial list of the constituents that used the campaigns.
-
Warnock Campaign
-
Georgia Democrats
-
ACLU of GA
-
Wayne County Democrats
-
Grady County Democrats
-
Camden Country Democrats
-
Thomas Country Democrats
-
Fayetteville Democratic Women
-
Cobb County Democrats
2020 Diet Coke Campaign
The huge scale and equity of Diet Coke requires work that nurtures the loyalty of current Diet Coke drinkers AND recruits the next generation of drinkers.
The ‘Drink it Up’ campaign celebrates the icons that live their life proudly with a Diet Coke in hand.
Additionally, in partnership with Brand and Anomaly LA, Tara led creation a body of work that celebrates the unique and irreplaceable taste of Diet Coke for use across digital, shopper, customer and video media channels.
Coca-Cola/Six Flags
Radio
Limited budgets do not equal limited creativity.
Every summer, Coca-Cola and Six Flags team up to run radio spots to drive purchase of Coca-Cola and attendance at Six Flags theme parks.
In 2011, we decided to put a new spin on what tends to be very promotional work. The resulting campaign garnered the 2012 Radio Mercury Award for Innovation.
Coca-Cola and Delta Partnership Work
Coca-Cola and Delta have had a longstanding partnership since 1927. In that time, the two brands have sought unique ways to engage passengers whether it is through unexpectedly hilarious safety videos or delighting them with holiday cheer on the Coca-Cola napkins
As Delta inspires travelers to keep climbing in pursuit of new opportunities, nothing keeps them refreshed like a delicious Coca-Cola on board.
In 2017, Tara worked the Delta team and their shared agency partner Wieden + Kennedy to commission 12 artists from around the world to create an art gallery in the sky – transforming the tray tables of a 767 aircraft into one-of-a-kind works of art.
Additionally, Tara uses the simple delight of the in-flight entertainment screens and the beverage napkins to drive on-board selection of Coca-Cola products.
Motorola-HelloMoto
Campaign
While working as a Global Advertising Manager, Tara supported the development of HelloMoto campaign. The work was developed centrally and adopted by 80+ markets across the globe with minimal adaptations due to Tara’s thoughtful and close collaboration with all region marketing leads.
The Motorola RAZR went on to be the world’s best selling clamshell phone with 50MM phones sold between 2004 and 2006.
