Share a Coke
Summer Campaigns
2014 - 2018
Share a Coke is a multiyear campaign that grew share and revenue and garnered numerous awards including Cannes Lions, Clios and One Show Awards.
Under Tara’s Leadership, the Share a Coke summer programs were among the largest integrated campaigns executed in CCNA as measured by media, customer and bottler activation.
Diet Coke
Unlabeled Campaign
Diet Coke is a champion of those who live their lives unapologetically. The Unlabeled campaign is a multiyear effort created to start a conversation about the labels that people face.
2021 Georgia Run Off Election Social Campaign
The work for Georgians was not over after the November 2020 Presidential election.
The outcome of the January Run Off Election determined the balance of power in the Senate.
Tara led a small group of passionate and talented creative directors and marketers to create a series of social campaigns to motivate Georgia Voters to vote for Rev. Warnock and Jon Ossoff. Spoiler alert... on January 5th, both candidates won their races ensuring a Democratic majority in Congress.
This is a partial list of the constituents that used the campaigns.
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Warnock Campaign
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Georgia Democrats
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ACLU of GA
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Wayne County Democrats
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Grady County Democrats
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Camden Country Democrats
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Thomas Country Democrats
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Representative Park Cannon
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Fayetteville Democratic Women
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Cobb County Democrats
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Red2blue
